5 Google Ads Tips

Align Creative Messaging

Advertisers & brands should align owned & paid media messaging to get the best results. The brand differentiator & creative pull-through should be added to the advertising campaign efforts to increase the campaign’s frequency and effectiveness. Site content should be added to paid search ads to improve relevance & decrease CPCs.

Limit Optimizations

Research during the planning phase should lead to planned digital campaign optimizations. Advertisers that follow their plan should see the best short & long-term results. Frequent optimizations based on campaign data may increase short-term acquisition costs and harm long-term branding.

Advanced Tactics

Ad Schedule: Exclude days and times of the week from the ad campaign to maximize budget

Seasonal Budgets: Planned monthly budget increases and decreases that account for internal and external factors throughout the year

Customer Match: Online and offline customer data that allows for specific campaign targeting

Commit to Your Target Audience

Strive to target the media spending towards the brand’s 2 personas. Research and media efforts are geared towards the target persona's needs. Brands will see the most cost-effective results when they are able to target their spending toward the planned audience. Advertisers can achieve this on Google Ads with the use of customer match, creative messaging, and keyword research.

Consumer Journey Account Structure

Advertising campaigns should focus on 1 stage of the consumer journey for the best short and long-term results. Sales should always be a focus but advertising and business tactics should use the same stage of the consumer journey. Brands that focus on short-term sales and nature the consumer journey should expect the most cost-effective results.

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5 Stages of the Consumer Journey

The 5 stages of the consumer journey are awareness, consideration, engagement, conversion, and loyalty. Campaigns should focus on 1 stage at a time. All of the business efforts should tie back to the current stage. Brands get the best performance with this approach.

Pay-Per-Click Channels

The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.

PPPP Advertising vs Performance Marketing

Campaigns need to use a mix of performance, business, and behavioral data to succeed in a privacy-first world. Learn more about media performance-focused campaigns and business performance-focused campaigns.

Advertising for Small Businesses

All businesses need to invest in advertising. Ad research & data can impact the 4 Ps of Marketing. Additionally, it allows brands to understand consumer behavior and needs.

Paid Search - Engine Benefits

Paid Search Engines have a ton of benefits. Learn how they hit Stages of the Consumer Journey, geo-target, measure data, and save advertising costs.

Google Grants - Program Overview

The Google Grants program gives nonprofits $10k/month in free Google Ads credit. Discover more about Google Grants and if your nonprofit is eligible.

Search Tips - Basics & Terms

The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.

Paid Media

Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.

Expand Your Knowledge

Advertising Support

The client-advertiser relationship is more than a partnership. Advertisers must provide attention to detail, respect behind closed doors, and honesty.

High-Quality Advertising

High-quality campaigns must go through extensive research, create plans & creative strategies, and prioritize business metrics over media metrics. Signs of proper advertising come from sales, product R&D, and consumers.

Cost-Effective Advertising

Plan development should take 1-3 months, not a few weeks. Businesses that invest in advertising planning will experience an improvement in short and long-term CPA, client growth, and build loyalty.

Business Goal Creation

Every business should have 1, 3, 6 Month, 1, 2, 5, & 10 Year Goals. Business goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.

Advertising Cost

Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.

Earned Media

Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.

Owned Media

Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.

Ad Research

Research is the heart of Advertising. Brands need to rely on research with increases in consumer privacy concerns. Click the link below to find out more!

The 4 Ps of Marketing

The 4 Ps stand for Product, Place, Price, & Promotion. Each P has the ability to alter the product or service. Click the link to learn more!

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