Advertising Cost
Every company should have access to advertising to help increase sales and improve product R&D. Many Nonprofits and Startups can’t afford professional advertising services. The service cost and cost of ad placements make it a difficult commitment. The U.S. Small Business Administration states that companies with less than $5 million in revenue should invest 7-8% of their revenue into marketing.
Industry Standard
7-8% might seem like a lot of money. However, the average hourly ad service cost makes it tough for startups to achieve a high media budget. Credo reports that the average service PPC company in the US charges $151.88 per hour. 29.37% (close to 1 in 3) charge less than $100/hr.
As for monthly costs, brands can expect to spend around $1,500 on the pay-per-click agency. The Tweet below is from 2022.
These numbers suggest that a brand pays a minimum of $6,000/month for the pay-per-click service and ad placements. 25% of the overall budget would go to the agency.
Additionally, most pay-per-click agencies have set media minimums in place (Source: Credo).
20.45% of PPC agencies will take single projects (audits etc) under $1k
40.26% of PPC agencies will take single projects (audits etc) under $2k
15% of PPC agencies will not take single projects less than $5k
Only 11.36% of respondents have a minimum of over $5k/mo
The high hourly rate and project minimums deter brands from ad services. Brands need to make around $100,000/month just to see a small media budget while the majority of the net budget would go to the PPC company. The set project budgets can turn away brands as well, especially in 2022. Brands must deal with inflation and uncertainty around every corner.
Golden Griffin Services & Costs
Our pay-per-click agency doesn’t require a minimum media budget to run ads. Credo reports that only 5.84% of PPC companies have no project minimum. It’s our belief that all brands, big or small, should have access to ad services. Advertising can help grow brands and satisfy consumer needs. Our brand and consumer passion is the reason the services are extremely cost-effective.
Campaign Audit
Our campaign audit is FREE for all brands. The audit provides a deep dive into current paid search campaigns. The Golden Griffin Team reviews the campaign’s research, strategy, and tactics. This ensures that the campaign is cohesive as well as comprehensive. The audit has two possible outcomes:
Our PPC specialist gives recommendations to improve the campaign. The client or agency considers the implementation of our recommendations.
Our PPC specialist takes over the Paid Search campaign. Golden Griffin will work with other parties if there are additional media channels.
Paid Search Services
The Paid Search Services are $100-$300/Month. Our pay-per-click agency will work with brands if there’s a request for a custom service price. The Service includes a variety of planning & monitoring deliverables. The planning deliverables allow for short & long-term success. While the monitoring deliverables ensure the campaign paces towards business goals.
Google Ads Grants Services
The Google Ads Grants Services are $85-$150/Month. The Grants Program allows brands to spend up to $10,000/month in FREE Google Search credits. Our PPC specialist will plan, launch, and monitor the Google Grants campaign. Nonprofits receive the same deliverables as the Paid Search Services. Brands will feel like royalty throughout the entire process.
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