Advertising Support
Advertisers should treat every client like family. The client-advertiser relationship is more than a partnership. Brands trust advertisers with growth, business data, brand message, and more. The relationship requires advertisers to provide the highest level of support. This requires attention to detail, respect behind closed doors, and honesty. As a result, advertisers should see an increase in client and work passion. Additionally, the approach helps maximize the client’s media budget.
Communication
Clients reach out because of business needs and potential solutions. Advertisers should quickly address the need. A client should always expect an email response within 24 hours or 1 business day. Costly client issues may occur if there’s a delay in response.
Preparation is key for a productive meeting. Agendas help all the meeting parties. Both sides can digest the meeting details. Also, it allows for more topic discussion in a short timeframe.
Behind Closed Doors
Advertisers should always talk positively about the client. This should increase the level of passion towards the client and improve the client relationship. Advertisers cause a variety of issues if they take the time to disrespect clients.
The client accrues hours for harmful, non-media discussions
The quality of work and client relationship could suffer
The agency might care more about its profits than campaign results
Our goal is to treat clients like royalty. Nonprofits and Froprofits receive the same level of commitment and communication from our PPC specialist.
Honesty
The advertiser always needs to provide accurate work. The agency must invest in the client if there is a knowledge gap. The client should always understand the next steps and performance. This should help the client’s marketing team to operate at its full potential.
Agencies can’t be afraid to provide negative updates to a client. In fact, negative updates have business benefits. The updates inform the client:
What media efforts were not effective for the campaign & business
What business & media efforts should be done in the future
Advertisers should always provide comprehensive campaign details to encourage client and relationship growth.
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The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.
Business Goal Creation
Every business should have 1, 3, 6 Month, 1, 2, 5, & 10 Year Goals. Business goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.
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Advertising Cost
Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.
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Paid Search Engines have a ton of benefits. Learn how they hit Stages of the Consumer Journey, geo-target, measure data, and save advertising costs.
Google Grants - Program Overview
The Google Grants program gives nonprofits $10k/month in free Google Ads credit. Discover more about Google Grants and if your nonprofit is eligible.
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The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.
Paid Media
Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.
Earned Media
Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.
Owned Media
Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.
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5 tips every Google Ads campaign should utilize to improve short and long-term goals. Click the button below to learn more!
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