Advertising Support

Advertisers should treat every client like family. The client-advertiser relationship is more than a partnership. Brands trust advertisers with growth, business data, brand message, and more. The relationship requires advertisers to provide the highest level of support. This requires attention to detail, respect behind closed doors, and honesty. As a result, advertisers should see an increase in client and work passion. Additionally, the approach helps maximize the client’s media budget.


Clients reach out because of business needs and potential solutions. Advertisers should quickly address the need. A client should always expect an email response within 24 hours or 1 business day. Costly client issues may occur if there’s a delay in response.

Preparation is key for a productive meeting. Agendas help all the meeting parties. Both sides can digest the meeting details. Also, it allows for more topic discussion in a short timeframe.

Behind Closed Doors

Advertisers should always talk positively about the client. This should increase the level of passion towards the client and improve the client relationship. Advertisers cause a variety of issues if they take the time to disrespect clients.

  • The client accrues hours for harmful, non-media discussions

  • The quality of work and client relationship could suffer

  • The agency might care more about its profits than campaign results

Our goal is to treat clients like royalty. Nonprofits and Froprofits receive the same level of commitment and communication from our PPC specialist.


The advertiser always needs to provide accurate work. The agency must invest in the client if there is a knowledge gap. The client should always understand the next steps and performance. This should help the client’s marketing team to operate at its full potential.

Agencies can’t be afraid to provide negative updates to a client. In fact, negative updates have business benefits. The updates inform the client:

  • What media efforts were not effective for the campaign & business

  • What business & media efforts should be done in the future

Advertisers should always provide comprehensive campaign details to encourage client and relationship growth.

Share Your Thoughts

Recommended For You

High-Quality Advertising

High-quality campaigns must go through extensive research, create plans & creative strategies, and prioritize business metrics over media metrics. Signs of proper advertising come from sales, product R&D, and consumers.

Cost-Effective Advertising

Plan development should take 1-3 months, not a few weeks. Businesses that invest in advertising planning will experience an improvement in short and long-term CPA, client growth, and build loyalty.

Expand Your Knowledge

5 Stages of the Consumer Journey

The 5 stages of the consumer journey are awareness, consideration, engagement, conversion, and loyalty. Campaigns should focus on 1 stage at a time. All of the business efforts should tie back to the current stage. Brands get the best performance with this approach.

PPPP Advertising vs Performance Marketing

Campaigns need to use a mix of performance, business, and behavioral data to succeed in a privacy-first world. Learn more about media performance-focused campaigns and business performance-focused campaigns.

Pay-Per-Click Channels

The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.

Business Goal Creation

Every business should have 1, 3, 6 Month, 1, 2, 5, & 10 Year Goals. Business goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.

Advertising for Small Businesses

All businesses need to invest in advertising. Ad research & data can impact the 4 Ps of Marketing. Additionally, it allows brands to understand consumer behavior and needs.

Advertising Cost

Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.

Paid Search - Engine Benefits

Paid Search Engines have a ton of benefits. Learn how they hit Stages of the Consumer Journey, geo-target, measure data, and save advertising costs.

Google Grants - Program Overview

The Google Grants program gives nonprofits $10k/month in free Google Ads credit. Discover more about Google Grants and if your nonprofit is eligible.

Search Tips - Basics & Terms

The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.

Paid Media

Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.

Earned Media

Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.

Owned Media

Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.

5 Google Ads Tips

5 tips every Google Ads campaign should utilize to improve short and long-term goals. Click the button below to learn more!

Ad Research

Research is the heart of Advertising. Brands need to rely on research with increases in consumer privacy concerns. Click the link below to find out more!

The 4 Ps of Marketing

The 4 Ps stand for Product, Place, Price, & Promotion. Each P has the ability to alter the product or service. Click the link to learn more!

New Posts & Updates Delivered to Your Inbox

Get In Touch

Phone: 215-828-9565