Business Goal Creation
Companies need short and long-term goals. Over time, companies experience slow to no growth without goals. Businesses might bypass goal creation because of time, business knowledge, or other factors. Despite the reason, businesses should make goal creation a priority. Goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.
Tactical Marketing Check
Goals are business checkpoints. Companies should create 1-month, 3-month, 6-month, 1-year, 2-year, 5-year, and 10-year goals. The goals help measure short and long-term success.
If the brand hits its goals:
Continue the business and marketing tactics. The tactics at the current stage can achieve the goals.
Prepare for the next goal stage. The business and marketing tactics might change for the next goal.
If the brand doesn’t hit its goals:
Reevaluate the goals and tactics. All or some of the goals might not be achievable. As a result, The findings might require new goals or tactics.
Prepare for the next goal stage. Some tactics might start early to achieve the current goal.
Growth Encouragement
Short and long-term goals encourage business growth. Goals achieve growth in a few ways.
The upcoming goal should be higher than the previous goal. A goal might aim to increase sales, app downloads, loyal consumers, and more.
Each stage might require the company to add certain business elements. The company might add employees, website pages, products, and more.
Some of the goals might require a certain level of awareness. Brands might start out as local, grow to the state level, reach the national level, and finally create global attention.
The goals might impact the brand’s target audience. At first, brands might attempt to attract anyone in the community. Over time, the target could shift to selective members of the community.
Brands that do not set goals face risks in the long haul.
The consumers might outgrow the brand. As a result, sales could slow down.
The business can fail to attract new consumers. In turn, brands go out of business due to low new consumer numbers.
The business might never reach its full potential. The sales, business locations, and employees could plateau or decrease.
S.M.A.R.T Goals
Startups and well-known brands use the S.M.A.R.T Goal method to create goals. S.M.A.R.T stands for Specific, Measurable, Achievable, Realistic, and Timing. The practice ensures goals are comprehensive and attainable.
Do you need more help with S.M.A.R.T Goals? Check out these examples:
Valid Examples
2-Year Goal: Increase revenue from $20,000/month to $30,000/month
5-Year Goal: Open and operate 100 locations across the United States
Invalid Examples
Increase sales (Not Specific, Measurable, or Timing)
1-Month Goal: Gain 10,000,000 app users across Philadelphia, New York, Chicago, Houston, and Los Angeles (Not Achievable or Realistic)
Do you need additional information on S.M.A.R.T Goals? Check out Code UK for more details.
Share Your Thoughts
Recommended For You
PPPP Advertising vs Performance Marketing
Campaigns need to use a mix of performance, business, and behavioral data to succeed in a privacy-first world. Learn more about media performance-focused campaigns and business performance-focused campaigns.
Advertising for Small Businesses
All businesses need to invest in advertising. Ad research & data can impact the 4 Ps of Marketing. Additionally, it allows brands to understand consumer behavior and needs.
Paid Media
Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.
Earned Media
Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.
Owned Media
Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.
The 4 Ps of Marketing
The 4 Ps stand for Product, Place, Price, & Promotion. Each P has the ability to alter the product or service. Click the link to learn more!
Expand Your Knowledge
Advertising Support
The client-advertiser relationship is more than a partnership. Advertisers must provide attention to detail, respect behind closed doors, and honesty.
High-Quality Advertising
High-quality campaigns must go through extensive research, create plans & creative strategies, and prioritize business metrics over media metrics. Signs of proper advertising come from sales, product R&D, and consumers.
Cost-Effective Advertising
Plan development should take 1-3 months, not a few weeks. Businesses that invest in advertising planning will experience an improvement in short and long-term CPA, client growth, and build loyalty.
5 Stages of the Consumer Journey
The 5 stages of the consumer journey are awareness, consideration, engagement, conversion, and loyalty. Campaigns should focus on 1 stage at a time. All of the business efforts should tie back to the current stage. Brands get the best performance with this approach.
Pay-Per-Click Channels
The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.
Advertising Cost
Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.
Paid Search - Engine Benefits
Paid Search Engines have a ton of benefits. Learn how they hit Stages of the Consumer Journey, geo-target, measure data, and save advertising costs.
Google Grants - Program Overview
The Google Grants program gives nonprofits $10k/month in free Google Ads credit. Discover more about Google Grants and if your nonprofit is eligible.
Search Tips - Basics & Terms
The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.
5 Google Ads Tips
5 tips every Google Ads campaign should utilize to improve short and long-term goals. Click the button below to learn more!
Ad Research
Research is the heart of Advertising. Brands need to rely on research with increases in consumer privacy concerns. Click the link below to find out more!
New Posts & Updates Delivered to Your Inbox
