SEM has the ability to target searchers at a variety of geographical locations. Brands are able to target or anti-target searchers at the zip, city, state, DMA, country level, & more. Brands can quickly switch the geo-targeting if issues arise. However, mid-flight geo adjustments are not recommended.

The 5 stages of the consumer journey are awareness, consideration, engagement, conversion, and loyalty. Campaigns should focus on 1 stage at a time. All of the business efforts should tie back to the current stage. Brands get the best performance with this approach.

The pay-per-click model charges brands when a user clicks on an ad. Pay-Per-Click channels fall into one of two buckets. Learn about media/behavior-focused channels and business-focused channels.

Campaigns need to use a mix of performance, business, and behavioral data to succeed in a privacy-first world. Learn more about media performance-focused campaigns and business performance-focused campaigns.

All businesses need to invest in advertising. Ad research & data can impact the 4 Ps of Marketing. Additionally, it allows brands to understand consumer behavior and needs.

The Google Grants program gives nonprofits $10k/month in free Google Ads credit. Discover more about Google Grants and if your nonprofit is eligible.

The article gives a deep dive into paid media, digital media, pay-per-click platforms, and search terminology. Learn the basics of paid search.

Paid media allows brands to expand their reach beyond the capabilities of earned and owned media. The media type includes paid search, social, display, ooh, guerrilla, print, TV & radio. Click on the link to learn more about the media channels, creative, and main call to actions.

5 tips every Google Ads campaign should utilize to improve short and long-term goals. Click the button below to learn more!

The client-advertiser relationship is more than a partnership. Advertisers must provide attention to detail, respect behind closed doors, and honesty.

High-quality campaigns must go through extensive research, create plans & creative strategies, and prioritize business metrics over media metrics. Signs of proper advertising come from sales, product R&D, and consumers.

Plan development should take 1-3 months, not a few weeks. Businesses that invest in advertising planning will experience an improvement in short and long-term CPA, client growth, and build loyalty.

Every business should have 1, 3, 6 Month, 1, 2, 5, & 10 Year Goals. Business goals ensure marketing efforts are effective and encourage growth. Companies should use the S.M.A.R.T Goal technique to create comprehensive business goals.

Golden Griffin strives to make advertising accessible for every company. Startups and Established brands need advertising to create sales and grow.

Earned media is extremely effective. Consumers tend to listen to their friends or family over an ad or brand. The media type includes word of mouth, social media, online reviews, media coverage, & organic search. Click the link to discover more about the earned types and their benefits.

Owned media is a powerful tool all brands can utilize. The media type includes a brand's website, social media channels, app, blogs, articles, speeches, sub-brands, company office, & employees. Click the link below to learn more about owned media and how it can help your brand.

Research is the heart of Advertising. Brands need to rely on research with increases in consumer privacy concerns. Click the link below to find out more!

The 4 Ps stand for Product, Place, Price, & Promotion. Each P has the ability to alter the product or service. Click the link to learn more!