Paid Search Campaign
Golden Griffin performs high-quality research to help plan, launch, and monitor Paid Search campaigns. We offer cost-effective advertising through pay-per-click services. Our approach is geared toward sales growth & product R&D improvements.
Google Grants Campaign
GG provides Non-profits with a high level of service & media expertise. Google Grants are Search campaigns that provide Non-profits with $10k/month in ad spend. We'll plan, launch, and monitor the PPC campaign, and aim to improve your business.
Placements & Creative
Deliverable: Budget Evaluation
GG will review the campaign's budget pacing 2/Week & Monthly to ensure there are no budget issues. Prior to making any changes we perform extensive research and cross-check our findings with the campaign's project plan.
Deliverable: Campaign Goal Status Checks
GG will confirm the campaign's tracking is functioning every week. During our check, we'll record performance findings.
Deliverable: URL Error Status Check
GG will monitor the campaign's URLs for site updates that may impact the campaign's user experience. We'll work with you to fix any issues with the site.
Deliverable: PPPP Improvement Reports
GG will send monthly reports. The reports will be crossed checked against the project plan for issues and possible changes. The reports are meant to improve the 4 Ps of marketing (Promotion, Place, Price, & Product).
Deliverable: Campaign Health Audits
GG has created campaign health checks that are performed post-launch. The checks ensure all the campaign settings and advanced tactics are in place.
Deliverable: PPPP Performance Checks
GG will monitor the account regularly for performance concerns that do not align with the project plan.
Deliverable: PPPP R&D Action Plan
GG will send a product/service action plan following the campaign's conclusion. The plan aims to alter or confirm the current project plan.
Deliverable: Yearly Campaign JC Shift
GG will relaunch new campaigns once the campaign has concluded. The new campaigns may experience a consumer journey focus shift based on performance.